Global: Other Products & Services

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2018 GOLD

The Rock X Siri

We wanted to get more iPhone owners using Siri, the ultimate sidekick for getting things done. Siri is at its best when people are at their busiest, so to prove it we paired Siri with Earth’s Most Productive PersonTM, Dwayne “The Rock” Johnson for a day of domination. The campaign drove millions of people around the world to start using Siri, increased how often they talked to it – and changed what they asked it for.

Brand: Apple
Client: Apple Inc.
Agency: TBWA\Media Arts Lab