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Award
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Category
---
Audience
Business Challenges
Global
Health
Media
Positive Change
Product & Services
Shopper Marketing
Specialty
---
industry sector
---
Business and industrial
Drink and beverage
Financial services
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Leisure and entertainment
Media and publishing
Motor and auto
Pharmaceutical and healthcare
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Utilities and services
Wearing apparel
objectives
---
Brand launch
Brand relaunch, reposition
Build brand equity
Build, change corporate image
Build, defend brand position
Change brand image
Defend market share/arrest decline.
Develop, revitalise market
Fund-raising
Gain new customers
Gain trial
Global branding
Government and social aims
Grow favorability
Increase awareness
Increase brand loyalty
Increase sales, volume
Market share - increase
Other
Recruitment
Staff relationships, motivation
Support event, exhibition
Support sponsorship
other
hero medium
---
Cinema
Consumer Involvement
Direct
Events
Guerilla - Ambient Tagging
Guerrilla
Interactive
Mobile/Tablet
OOH
Other
PR
Packaging
Print
Radio
Retail Experience
Sales Promotion
Shopper Involvement
Social Media
Social Networking Applications
Sponsorship
TV
TV-Super Bowl
n/a
type
---
Business to Business
Business to Consumer
classification
---
Local
Local,National
Local,National,Non-English
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Local,Regional,National
Local,Regional,National,Multinational
Local,Regional,National,Non-English
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Multinational,Non-English
National
National,Multinational
National,Multinational,Non-English
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