Effie Worldwide

David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.

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2017_sme_2017_e-127-686_hero_1
Video

The Baby Stroller Test-Ride by Contours

Contours is a small brand in the premium stroller category that was able to turn a minimal budget and powerful insight into an effective never-been-done-before solution. "The Baby Stroller Test-Ride" lets parents experience first-hand what their babies can't describe. We created an in-store product demonstration and compelling social content to influence more stroller shoppers online, where they research and share. 

  • Brand: Contours
  • Client: Kolcraft
  • Agency: FCB/RED
2017_na_2017_e-1529-203_hero_1 Seventh Generation How Seventh Generation, a small company with a big mission, got moms to rethink the products they bring into the home
2017_na_2017_e-1371-040_hero_1 Outdoor Advertising Association of America Feel the Real
2017_sme_2017_e-151-915_hero_1 Tom's of Maine Tom's of Maine Personal Care with a Purpose at Target
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