Effie Worldwide

Shopper Marketing: David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.

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2018_sme_2018_e-376-090_hero_1
Video
Pdf

Xfinity Mobile Launch

We know that shoppers are consuming data like never before, and that they seek to outsmart data plans with WiFi. Xfinity Mobile is the only carrier that gives subscribers access to 18 million WiFi hotspots AND the largest 4G LTE network in market. So now, shoppers can jump on and off WiFi whenever, wherever. And when they do need to use data, it’s at a great price. The solution drove shopper consideration, traffic and conversion, beating all goals and converting 5% of our competitors’ customers.

  • Brand: Comcast
  • Client: Comcast/XFINITY
  • Agency: FCB/RED
2017_sme_2017_e-127-686_hero_1
Video

The Baby Stroller Test-Ride by Contours

Contours is a small brand in the premium stroller category that was able to turn a minimal budget and powerful insight into an effective never-been-done-before solution. "The Baby Stroller Test-Ride" lets parents experience first-hand what their babies can't describe. We created an in-store product demonstration and compelling social content to influence more stroller shoppers online, where they research and share. 

  • Brand: Contours
  • Client: Kolcraft
  • Agency: FCB/RED
2017_na_2017_e-1529-203_hero_1 Seventh Generation How Seventh Generation, a small company with a big mission, got moms to rethink the products they bring into the home
2017_na_2017_e-1371-040_hero_1 Outdoor Advertising Association of America Feel the Real
2017_sme_2017_e-151-915_hero_1 Tom's of Maine Tom's of Maine Personal Care with a Purpose at Target
KEYWORD
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