This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
The Baby Stroller Test-Ride by Contours
Contours is a small brand in the premium stroller category that was able to turn a minimal budget and powerful insight into an effective never-been-done-before solution. "The Baby Stroller Test-Ride" lets parents experience first-hand what their babies can't describe. We created an in-store product demonstration and compelling social content to influence more stroller shoppers online, where they research and share.
Seventh GenerationHow Seventh Generation, a small company with a big mission, got moms to rethink the products they bring into the home
Outdoor Advertising Association of AmericaFeel the Real
Tom's of MaineTom's of Maine Personal Care with a Purpose at Target