Shopper Marketing: Challenger Brand Solutions

This is an award for smaller, new, or emerging brands making inroads against big, established leaders.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 SILVER
Xfinity Mobile Launch
 Comcast Comcast/XFINITY FCB/RED Video-player New-pdf-icon See Details ►
2017 GOLD
The Baby Stroller Test-Ride by Contours
 Contours Kolcraft FCB/RED Video-player See Details ►
2017 FINALIST
"Plus" Launch
 Walmart Family Mobile T-Mobile The Mars Agency Video-player New-pdf-icon See Details ►
2017 FINALIST
Feel the Real
 Outdoor Advertising Association of America Outdoor Advertising Association of America Partners + Napier Video-player New-pdf-icon See Details ►
2017 FINALIST
Tom's of Maine Personal Care with a Purpose at Target
 Tom's of Maine Tom's of Maine The Mars Agency Video-player See Details ►
2017 FINALIST
How Seventh Generation, a small company with a big mission, got moms to rethink the products they bring into the home
 Seventh Generation Seventh Generation 72andSunny Video-player See Details ►