David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST How Seventh Generation, a small company with a big mission, got moms to rethink the products they bring into the home Seventh Generation Seventh Generation 72andSunny See Details ►
2017 FINALIST Feel the Real Outdoor Advertising Association of America Outdoor Advertising Association of America Partners + Napier See Details ►
2017 FINALIST "Plus" Launch Walmart Family Mobile T-Mobile The Mars Agency See Details ►
2017 FINALIST Tom's of Maine Personal Care with a Purpose at Target Tom's of Maine Tom's of Maine The Mars Agency See Details ►
2017 GOLD The Baby Stroller Test-Ride by Contours Contours Kolcraft FCB/RED See Details ►