Shopper Marketing: Multicultural & Lifestyle Segments

Any shopper marketing effort whose primary audience is a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 BRONZE
Treat Yourself
Unilever: Dove, Suave, Caress, Ponds, Tresemme, Degree Unilever Team Unilever Shopper Video-player New-pdf-icon See Details ►
2018 FINALIST
Bodeg-A-Rita
Lime-A-Rita Anheuser-Busch InBev Geometry Global Video-player New-pdf-icon See Details ►