Positive Change - Environmental: Non-Profit
Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi
The ocean plastics problem is completely overwhelming because we don’t know where to start with such a huge challenge. Instead of the traditional approach of asking people to adopt impossibly inconvenient changes to their lifestyle, we asked people to start with something we use every day, never think about and rarely ask for: the plastic straw. After they stopped sucking millions of straws, we got a city to go strawless for the month of September and Seattle will be the first city in the country that will ban plastic straws.
Brand: Lonely Whale Foundation
Client: Lonely Whale Foundation
Agency: POSSIBLE - SEATTLE
#JoinTheHerd. Using marketing to fight the ivory trade and winning.
This is a case about how the NGO WildAid and a creative agency brought about legislation to end the global ivory trade. By raising awareness of the elephant’s plight and getting NGOs - and the public - to join and support the cause, elephants became top of the agenda at CITES 2016. As a result 4 separate UN resolutions were passed committing member states to banning the ivory trade.
Agency: Grey London