Positive Change - Environmental: Non-Profit

Recognizing non-profit organizations and associations  with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi



Vote Like a Madre

For Hispanic moms, climate change was a real concern. However, most weren’t aware that voting was the strongest tool they had against it. In fact, 50% of Hispanic women did not vote in 2016. We needed to change this, and we did it by turning voting into an act of love. Our campaign, “Vote Like a Madre,” asked mamas to pinky promise their children they would vote for politicians that put the planet first. We got mamas to pinky up, speak up and vote, and proved motherly love conquers all.

Brand: Potential Energy Action Network
Client: Potential Energy Action Network
Agency: the community
Language: English

The Most Energy Efficient Campaign Ever

California had a dirty little secret. Despite being famous publicly for their eco-progressiveness, in private, individuals didn’t do enough to make a difference. While they were aware of energy actions they could take, many didn’t act. We needed to do more than talk the talk. We needed to show Californians that their little actions add up when taken together. This led to The Most Energy Efficient Campaign Ever: the first campaign where the ads themselves saved energy. In the end, millions of actions were taken and billions of kWh saved.

Brand: Energy Upgrade California
Client: California Public Utilities Commission
Agency: DDB San Francisco
Language: English

Paint it Back (Boranka)

From ashes of burned trees, unique crayons (Boralica ash crayons) were made. People could use those crayons to draw their own tree and join the reforestation initiative via boranka.hr website. With a symbolic donation, that tree was planted on fire-sites by Boranka's volunteers. From ordinary black ash, the largest volunteer reforestation action ever organised in Croatia was launched. In 8 weeks, 25.000 trees were planted with the help of 2.500 volunteers and donations amounting to 520.000€ (in money, materials, services and PR) to turn black fire-sites back to green.

Brand: Social action - Reforestation of burned areas
Client: Scout Association of Croatia
Agency: Imago Ogilvy
Language: English

2020_gl_2020_e-412-144_hero_1 WWF Plastic Diet
2018_ec_2018_65_hero_1 Sambito Naturaleza representada
2018_cn_2018_184_hero_1 Noblue Public Welfare Walk for Love

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