Positive Change - Environmental: Non-Profit
Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi
Paint it Back (Boranka)
From ashes of burned trees, unique crayons (Boralica ash crayons) were made. People could use those crayons to draw their own tree and join the reforestation initiative via boranka.hr website. With a symbolic donation, that tree was planted on fire-sites by Boranka's volunteers. From ordinary black ash, the largest volunteer reforestation action ever organised in Croatia was launched. In 8 weeks, 25.000 trees were planted with the help of 2.500 volunteers and donations amounting to 520.000€ (in money, materials, services and PR) to turn black fire-sites back to green.
Brand: Social action - Reforestation of burned areas
Client: Scout Association of Croatia
Agency: Imago Ogilvy
There's a Rang-tan in my Bedroom
Half of all orangutans have died because of it, but at the start of January 2018 who knew anything about palm oil? Greenpeace set us the daunting task of making palm oil as famous as single-use plastics, getting 200,000 petition signatures pressuring multinationals in the process. By the end of the year, Rang-tan helped amass 6 times that target with 1.2m signatures, and hit the headlines in time for Christmas. Rang-tan outstripped every expectation and shone a light on this little discussed issue.
Agency: Mother London