Positive Change - Environmental: Non-Profit

Recognizing non-profit organizations and associations  with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi



Paint it Back (Boranka)

From ashes of burned trees, unique crayons (Boralica ash crayons) were made. People could use those crayons to draw their own tree and join the reforestation initiative via boranka.hr website. With a symbolic donation, that tree was planted on fire-sites by Boranka's volunteers. From ordinary black ash, the largest volunteer reforestation action ever organised in Croatia was launched. In 8 weeks, 25.000 trees were planted with the help of 2.500 volunteers and donations amounting to 520.000€ (in money, materials, services and PR) to turn black fire-sites back to green.

Brand: Social action - Reforestation of burned areas
Client: Scout Association of Croatia
Agency: Imago Ogilvy

There's a Rang-tan in my Bedroom

Half of all orangutans have died because of it, but at the start of January 2018 who knew anything about palm oil? Greenpeace set us the daunting task of making palm oil as famous as single-use plastics, getting 200,000 petition signatures pressuring multinationals in the process. By the end of the year, Rang-tan helped amass 6 times that target with 1.2m signatures, and hit the headlines in time for Christmas. Rang-tan outstripped every expectation and shone a light on this little discussed issue.

Brand: Greenpeace
Client: Greenpeace.
Agency: Mother London

Recycle tin

Brand: Grupo Herdez
Client: Grupo Herdez
Agency: DDB México

2018_ec_2018_65_hero_1 Sambito Naturaleza representada
2018_cn_2018_184_hero_1 Noblue Public Welfare Walk for Love
2018_cn_2018_319_hero_1 WildAid Slaughter Behind Rhino Horn Collection

Filter by:
+ Add More Filters

To browse winners in this category from previous years