Positive Change - Environmental: Non-Profit
Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi
#JoinTheHerd. Using marketing to fight the ivory trade and winning.
This is a case about how the NGO WildAid and a creative agency brought about legislation to end the global ivory trade. By raising awareness of the elephant’s plight and getting NGOs - and the public - to join and support the cause, elephants became top of the agenda at CITES 2016. As a result 4 separate UN resolutions were passed committing member states to banning the ivory trade.
Agency: Grey London
Clean Our Cloud
Greenpeace's clean our cloud campaign raises the issue of how the decisions we make as consumer are having a negative impact on the environment. In a series of humorous videos, Greenpeace pokes fun at amazon, apple, and Microsoft while raising awareness of coal power data centers that power the "cloud". In just one month 215,000 people signed our clean our cloud petition, which then convinced apple to change their data centers to run off coal free, 100% renewable energy
Client: Greenpeace Inc.
Agency: The VIA Agency