Carpe Diem - Products
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
The Power of SHE
Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%.
- Brand: State Street Global Advisors
- Client: State Street Global Advisors
- Agency: McCann New York
Because the 2017 Solar Eclipse coincided with the brand’s 100th Anniversary, we decided the eclipse would be MoonPie’s Super Bowl and created a campaign declaring MoonPie “The Official Sponsor of the Solar Eclipse”. Our top Tweet received 199,585 Retweets and 530,0175 Likes resulting in over 1,000,000,000 earned media impressions. According to AdAge and Adweek, it was 2017’s most exciting snacks and desserts social media campaign — and broke every sales record.
- Brand: MoonPie
- Client: Chattanooga Bakery
- Agency: Tombras
The Biggest Sports Endorsement Deal of All Time
Archer threw a curveball in the world of sports; signing the Biggest Sports Endorsement Deal of All Time, a $3.4 billion deal paid out over 10 million years (with an option to extend). Despite a limited budget, the disruptive idea broke through the expensive world of sports marketing to connect with its male target through their love of sports
- Brand: Archer+Wolf, LLC
- Client: Archer+Wolf, LLC
- Agency: FCB Chicago