Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

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The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 


Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York

Carpe Eclipse

Because the 2017 Solar Eclipse coincided with the brand’s 100th Anniversary, we decided the eclipse would be MoonPie’s Super Bowl and created a campaign declaring MoonPie “The Official Sponsor of the Solar Eclipse”.  Our top Tweet received 199,585 Retweets and 530,0175 Likes resulting in over 1,000,000,000 earned media impressions.  According to AdAge and Adweek, it was 2017’s most exciting snacks and desserts social media campaign — and broke every sales record.


Brand: MoonPie
Client: Chattanooga Bakery
Agency: Tombras

The Biggest Sports Endorsement Deal of All Time

Archer threw a curveball in the world of sports; signing the Biggest Sports Endorsement Deal of All Time, a $3.4 billion deal paid out over 10 million years (with an option to extend). Despite a limited budget, the disruptive idea broke through the expensive world of sports marketing to connect with its male target through their love of sports


Brand: Archer+Wolf, LLC
Client: Archer+Wolf, LLC
Agency: FCB Chicago

2018_na_2018_e-2445-512_hero_1 Starburst All Pink Starburst
2018_na_2018_e-2514-436_hero_1 McDonald's Szechuan Sauce Returns
2017_ap_2017_ss-bc025_hero_1 TVS Scooty Zest 110 TVS Scooty- Himalayan Highs
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