Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY

2023 GOLD

Can a cookie help India win a world cup?

Oreo Mondelēz India Leo Burnett Mumbai See Details ►

2022 FINALIST

Inverting Conventions To Win

Thums Up Coca-Cola India Ogilvy Gurgaon See Details ►

2020 GOLD

Michelin Impossible

KFC KFC Australia Ogilvy Sydney See Details ►

2020 SILVER

Gillette - We Believe

Gillette Procter & Gamble Grey See Details ►

2020 BRONZE

Right to Orgasm

Durex Reckitt Benckiser India Havas Worldwide India See Details ►

2020 BRONZE

Bagelgate

Philadelphia Cream Cheese The Kraft Heinz Company Droga5 See Details ►

2020 FINALIST

Changing the Game

Microsoft Microsoft McCann New York See Details ►

2020 FINALIST

French's Mustard Ice Cream

French's McCormick & Company Fitzco See Details ►

2020 FINALIST

Secret Menu

KFC KFC Australia Ogilvy Sydney See Details ►

2020 FINALIST

#NationalRoastDay

Wendy's Wendy's VMLY&R See Details ►