Effie Worldwide

Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2011 GOLD "The Man Your Man Could Smell Like" Responds to the Internet Old Spice Procter & Gamble Wieden+Kennedy See Details ►
2011 SILVER "Swagger Wagon" Viral Video Toyota Toyota Motor Sales USA, Inc. Saatchi & Saatchi LA See Details ►