Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.



El Hueco Twittero

Brand: Telemetro
Client: Medcom
Agency: P4 Ogilvy & Mather

Lovin' the Super Bowl

Changing negative sentiment in social media is no easy feat. And when youre McDonalds, its even more challenging. Beyond stating McDonalds new brand campaign that a little lovin can change a lot, we needed to do morewe needed to act. So we decided to add more positivity to the world and shift brand sentiment as a result. On Super Bowl day, with rivalry is at its peak, we leveraged it to prove how a little lovin could change a lot. We tackled the negativity and increased positive sentiment for McDonalds to nearly 100%.

Brand: McDonald's
Client: McDonald's
Agency: DDB Chicago

Pepsi Cola "Bring Happiness Home"

Brand: Pepsi Cola
Client: PepsiCo Corporate China
Agency: BlueFocus Digital

2018_ec_2018_53_hero_1 Floralp Cosechando lo sembrado
2018_ec_2018_55_hero_1 Pilsener La fiesta de todos
2018_cn_2018_013_hero_1 China Literature China Literature Super IP Grand Ceremony

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