Carpe Diem - Products
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
Lovin' the Super Bowl
Changing negative sentiment in social media is no easy feat. And when youre McDonalds, its even more challenging. Beyond stating McDonalds new brand campaign that a little lovin can change a lot, we needed to do morewe needed to act. So we decided to add more positivity to the world and shift brand sentiment as a result. On Super Bowl day, with rivalry is at its peak, we leveraged it to prove how a little lovin could change a lot. We tackled the negativity and increased positive sentiment for McDonalds to nearly 100%.
Agency: DDB Chicago