Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.



The Biggest Sports Endorsement Deal of All Time

Archer threw a curveball in the world of sports; signing the Biggest Sports Endorsement Deal of All Time, a $3.4 billion deal paid out over 10 million years (with an option to extend). Despite a limited budget, the disruptive idea broke through the expensive world of sports marketing to connect with its male target through their love of sports

Brand: Archer+Wolf, LLC
Client: Archer+Wolf, LLC
Agency: FCB Chicago

Grupo de juntadas

Grupo de juntadas trata sobre una activación digital en real time. Partimos de la observación: toda juntada comienza en un chat de WhatsApp. Nos preguntamos, qué podemos hacer por esos grupos, en esa plataforma. Así surgió la idea. El usuario nos cuenta el nombre de su grupo. Nosotros le diseñamos un lindo logo para el mismo, en no más de 20 minutos.Una activación que se realizó a partir de una gran conversación en Twitter. Y cuyos resultados, definieron nuevos benchmarks de la compañía (social listening, ER de Twitter, cantidad de tweets).

Brand: Brahma
Client: Cervecería y Maltería Quilmes (AB INBEV)
Agency: Mutato Buenos Aires

KFC - Hello 1987, The Start of A Legend

For the 30th anniversary in China, KFC not only offers consumers a favorable promotion with a discounted price for two classical products but also considers how to get consumers engaged by recalling their own stories with the brand. We take “price back to 30 years ago for classical products” as the theme and “China’s development witnesses the growth of both KFC and two generations” as the core idea to arouse consumers’ emotional resonance and attract them to KFC with coupons.

Brand: KFC
Client: Yum! China
Agency: Isobar China Group

2018_ec_2018_53_hero_1 Floralp Cosechando lo sembrado
2018_ec_2018_55_hero_1 Pilsener La fiesta de todos
2018_cn_2018_013_hero_1 China Literature China Literature Super IP Grand Ceremony

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