Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Ufone Super Card
Ufone was no. 4 in a 4 player market. The market was extremely competitive with over the top advertising, crazy price cuts and unkept promises. There were also very strong internal and external rumours about Ufones sell off as well, which was hurting employee morale, and general public confidence. Ufone needed a product and communication to bring it back from the dead. Something that could win back customer trust, and help us regain share in an extremely competitive price sensitive market.
Brand: Super Card
Agency: JWT Grey
Tips From Former Smokers
Smoking is the leading cause of preventable deaths in theU.S. The Tips®campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Everytime the campaign ran, the number of calls to the Quitline increasedby more than half, driving more than 9 million quit attempts.
Brand: U.S. Centers for Disease Control and Prevention
Client: U.S. Centers for Disease Control and Prevention
Agency: Arnold Worldwide