Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.



Tips From Former Smokers

Smoking is the leading cause of preventable deaths in theU.S. The Tips®campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Everytime the campaign ran, the number of calls to the Quitline increasedby more than half, driving more than 9 million quit attempts.

Brand: U.S. Centers for Disease Control and Prevention
Client: U.S. Centers for Disease Control and Prevention
Agency: Arnold Worldwide

Be the generation that ends smoking and #FinishIt

truth® is a non-profit youth brand with a mission to combat teen smoking. We measure success by how many young people we prevent from smoking. To change social norms & behavior, we impart knowledge to shift attitudes, change beliefs, and ultimately impact behavior.Despite challenges created by shifts in youth culture, an evolving tobacco industry and a constantly evolving media landscape, we’ve been instrumental in cutting the teen smoking rate by nearly 33% in the past four years, and responsible for keeping 2.4 million 15-24 year olds from smoking.

Brand: truth
Client: Truth Initiative
Agency: 72andSunny

How transforming the Defence Force's approach to recruitment delivered record returns

This case study goes beyond a mere campaign. Instead, it shows how Host/Havas positioned the ADF as a 21st Century employer, not just through communications but in how it acts throughout the candidate journey, driving operational change that delivered record recruitment rates despite a reduced budget.

Brand: Defence Force Recruitment
Client: Defence Force Recruitment
Agency: Host/Havas

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_us_2019_e-3645-025_hero_1 Donate Life Pennsylvania "Which Side Are You On?
2019_us_2019_e-4276-468_hero_1 Mastercard Payments Service

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