Sustained Success - Services
Service communications efforts that have experienced sustained success for 3 or more years are eligible for entry.
Values Endure Over Time
In 2014, Singapore was destined to “outstrip Switzerland as the world’s wealth management centre”. Whilst global and local private banks were well placed to take a share of this lucrative pie, UOB Private Bank was a newcomer and a minnow. Yet by building a deeply emotive brand rooted in enduring Asian culture and values – and then enduring with this approach over the next 3 years, UOB Private Bank has enjoyed unparalleled business and brand growth that ranks at the very top of the industry.
- Brand: UOB (UNITED OVERSEAS BANK)
- Client: UOB
- Agency: BBH ASIA PACIFIC
The Joy Exchange
- Brand: The Akanksha Foundation
- Client: The Akanksha Foundation
- Agency: Ogilvy & Mather Group, India
Tips From Former Smokers
Smoking is the leading cause of preventable death in the U.S. The Tips campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads that show real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the calls to the quitline more than doubled and clicks to the website increased at least 500%, driving more than 5 million quit attempts.
- Brand: US Centers for Disease Control and Prevention
- Client: US Centers for Disease Control and Prevention/Office on Smoking and Health
- Agency: Arnold Worldwide