Effie Worldwide

Sustained Success - Services

Service communications efforts that have experienced sustained success for 3 or more years are eligible for entry.




You Above All

In a category where choice is defined by rational factors, the 'You Above All' campaign galvanized the JetBlue brand around a powerful insight people tolerate a level of treatment on planes that they wouldnt tolerate elsewhere. Despite 3.2% market share and being outspent by competitors, the campaign punctured the indifference of marginalized flyers and reminded them they deserve better, delivering 11% YOY revenue growth and increasing brand commitment by 17pp to 65% vs. a category average of 37%.

  • Brand: JetBlue Airways
  • Client: JetBlue Airways
  • Agency: MullenLowe U.S.

Small Business Saturday

Small Business Saturday (SBS) has transformed the way Americans think about local, community businesses. Over the last six years, the day has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just 6 celebrated days (1). It has become an official national day supported by the US President.

  • Brand: American Express
  • Client: American Express
  • Agency: DigitasLBi

A Movement for Michigan

Pure Michigan is much more than an ad campaign.Its a movement that has generated unstoppable growth in tourism revenueand invaluable pride for an entire state. In the face of recession, political change and seemingly daily Detroit-bashing headlines, Pure Michigan has generated 27 million visitor trips, $8 billion in visitor spending and $557 million in tax revenue (2006-2015). ROI has risen annually from $2.11 (2006)to $7.67 (2015), proving not only efficacy, but how its been instrumental in rebuilding the states economy, reputation and pride.

  • Brand: Pure Michigan
  • Client: Michigan Economic Development Corporation
  • Agency: McCann Detroit
2017_na_2017_e-1357-748_hero_1 Popeyes Louisiana Kitchen Louisiana Heart & Soul
2016_na_2016_440269_hero_1 SONIC Drive-In SONIC's Two Guys: Showing America How to SONIC
2015_na_2015_9348_hero_1 Ford Driving a 22 Million Dollar Crusade for Schools


To browse winners in this category from previous years