Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Brand: Netlife
Client: Netlife
Agency: Brand Building

One never forgets where one comes from

BI wanted to be the first financial institution of its customers with the message "You don't forget where you come from, and thus increase the index of preference, customers and products. In 2014 "you don't forget where you come from" was released, In 2015 was sung by Guatemalans living abroad. In 2016 we surprised Guatemalans living in E.E.U.U. and in 2017 a TV series of 6 chapters directed by Jayro Bustamante was produced. We achieved the preference of 611,200 customers and increased and 6.5 million products.


Brand: Banco Industrial
Client: Banco Industrial
Agency: El Taier DDB Centro

Young God

During its first years on the market Prudential built brand awareness rapidly. In order to further develop sales it was necessary to increase consideration, and break the passive attitude of consumers towards their future and life insurance. We created the “young god” who represented a careless attitude towards the future. We emphasized that without additional protection their high standard of life will drop significantly. Thanks to a strong insight, proper barriers identification and distinctive communication, we successfully convinced customers to protect their future, resulting in impressive consideration and sales increases.


Brand: Prudential
Client: Prudential
Agency: Starcom

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_hr_2019_e-46-104_hero_1 Huawei Izgradnja Huawei branda
2019_us_2019_e-3645-025_hero_1 Donate Life Pennsylvania "Which Side Are You On?
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