Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
One never forgets where one comes from
BI wanted to be the first financial institution of its customers with the message "You don't forget where you come from, and thus increase the index of preference, customers and products. In 2014 "you don't forget where you come from" was released, In 2015 was sung by Guatemalans living abroad. In 2016 we surprised Guatemalans living in E.E.U.U. and in 2017 a TV series of 6 chapters directed by Jayro Bustamante was produced. We achieved the preference of 611,200 customers and increased and 6.5 million products.
Brand: Banco Industrial
Client: Banco Industrial
Agency: El Taier DDB Centro
During its first years on the market Prudential built brand awareness rapidly. In order to further develop sales it was necessary to increase consideration, and break the passive attitude of consumers towards their future and life insurance. We created the “young god” who represented a careless attitude towards the future. We emphasized that without additional protection their high standard of life will drop significantly. Thanks to a strong insight, proper barriers identification and distinctive communication, we successfully convinced customers to protect their future, resulting in impressive consideration and sales increases.