Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.



Individual Expressionism - Leveraging Art & Fashion is a company that sells modern furniture by leveraging a unique business concept to seamlessly integrate physical retail stores with e-commerce. As the financial crisis roared into the Nordics consumers desire to invest in the category dropped dramatically. As a consequence, the company developed a new strategy: leveraging elements from the contemporary art and fashion scene. Between 2010 – 2016 revenue increased by 256% and profits went from a negative 3.5 million in 2010 to a positive 8.9 million Euros in 2016. The campaign has provided a ROI of 7.3.

Agency: Uncle Grey
Language: English

Small Business Saturday

Small Business Saturday (SBS) has transformed the way Americans think about local, community businesses. Over the last six years, the day has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just 6 celebrated days (1). It has become an official national day supported by the US President.

Brand: American Express
Client: American Express
Agency: DigitasLBi
Language: English

You Above All

In a category where choice is defined by rational factors, the 'You Above All' campaign galvanized the JetBlue brand around a powerful insight people tolerate a level of treatment on planes that they wouldnt tolerate elsewhere. Despite 3.2% market share and being outspent by competitors, the campaign punctured the indifference of marginalized flyers and reminded them they deserve better, delivering 11% YOY revenue growth and increasing brand commitment by 17pp to 65% vs. a category average of 37%.

Brand: JetBlue Airways
Client: JetBlue Airways
Agency: MullenLowe U.S.
Language: English

2020_us_2020_e-4652-463_hero_1 Royal Caribbean Four Years of "Come Seek"
2020_us_2020_e-5402-738_hero_1 Belize Tourism Board Putting Belize On The Map
2019_pk_2019_e-282-052_hero_1 HBL Corporate HBL - Enabling Dreams

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