Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Individual Expressionism - Leveraging Art & Fashion
Bolia.com is a company that sells modern furniture by leveraging a unique business concept to seamlessly integrate physical retail stores with e-commerce. As the financial crisis roared into the Nordics consumers desire to invest in the category dropped dramatically. As a consequence, the company developed a new strategy: leveraging elements from the contemporary art and fashion scene. Between 2010 – 2016 revenue increased by 256% and profits went from a negative 3.5 million in 2010 to a positive 8.9 million Euros in 2016. The campaign has provided a ROI of 7.3.
Agency: Uncle Grey
Small Business Saturday
Small Business Saturday (SBS) has transformed the way Americans think about local, community businesses. Over the last six years, the day has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just 6 celebrated days (1). It has become an official national day supported by the US President.
Brand: American Express
Client: American Express
You Above All
In a category where choice is defined by rational factors, the 'You Above All' campaign galvanized the JetBlue brand around a powerful insight people tolerate a level of treatment on planes that they wouldnt tolerate elsewhere. Despite 3.2% market share and being outspent by competitors, the campaign punctured the indifference of marginalized flyers and reminded them they deserve better, delivering 11% YOY revenue growth and increasing brand commitment by 17pp to 65% vs. a category average of 37%.
Brand: JetBlue Airways
Client: JetBlue Airways
Agency: MullenLowe U.S.