Disease Awareness & Education: Non-Profit
Public health and non-profit cause marketing efforts produced to raise awareness/education about specific health conditions. Efforts targeted to either healthcare professionals, patients and/or consumers are eligible for this award.
#MyWishForMoms gives voice to postpartum depression
There’s a critical need to break the profound silence surrounding postpartum depression. The #1 complication of pregnancy, more than 513,000 women suffer annually -- double those diagnosed with breast cancer. Yet there are no ribbons or national promotions for its awareness. And fewer than 15% of these mothers receive treatment. We set out to change that. We broke that silence with our #MyWishForMoms campaign and postpartum depression survivor Chrissy Teigen. Together we generated over 19 million interactions on this closeted subject from women in all 50 states and 130 countries.
Brand: Allegheny Health Network
Client: Highmark Health
The Truth About Opioids: Treatment Box
The opioid epidemic doesn't discriminate when claiming the lives of America’s youth. Yet young people still believed they were immune to addiction. We had to make young people realize that addiction could happen to them. So we showed young people part of the epidemic they never truly see up close and personal: addiction. Treatment Box brought young people into a live, opioid detox of someone just like them. We changed young people’s perceptions of opioids and addiction, ultimately driving a 13% decrease in intention to misuse opioids recreationally.
Client: Truth Initiative
Agency: 72andSunny Los Angeles
Tips From Former Smokers
Cigarette smoking remains a national epidemic. Smokers have grown deaf to the message that cigarettes kill. They feel they already know the health risks associated with tobacco. So, instead of telling people they would die from smoking, we showed them what living with the devastating effects of a tobacco-related disease really looked like. Over the course of the campaign, Quitline calls increased by 68% and visits to the website increased by 102%, both of which are scientifically proven metrics to drive quit attempts and help more people quit for good.
Brand: U.S. Centers for Disease Control and Prevention
Client: U.S. Centers for Disease Control and Prevention
Agency: Arnold Worldwide