Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 SILVER
It's time to talk about The Talk
Procter & Gamble "My Black is Beautiful" Procter & Gamble BBDO New York Video-player See Details ►
2018 BRONZE
Strands for Trans
Barba Men’s Grooming Boutique Barba Men’s Grooming Boutique Terri & Sandy Video-player New-pdf-icon See Details ►
2018 BRONZE
All Strong Hair Is Beautiful: How Pantene Built Brand Love & Credibility with African American Women
Pantene Procter & Gamble Grey New York Video-player See Details ►
2018 FINALIST
2016 Hispanic Brand Awareness Campaign
AARP AARP d exposito & Partners Video-player New-pdf-icon See Details ►
2018 FINALIST
Fighting Spirit Stories
Modelo Constellation Brands Ogilvy Video-player New-pdf-icon See Details ►
2018 FINALIST
Sigue Haciéndola
DishLATINO DishLATINO MARCA Video-player New-pdf-icon See Details ►
2018 FINALIST
Beautifully Bilingual
XFINITY Comcast/XFINITY Gallegos United Video-player See Details ►
2018 FINALIST
INSPIRING AMERICA TO KEEP WALKING
Johnnie Walker Diageo North America Anomaly Video-player See Details ►
2017 SILVER
Helados Dos Pinos como nunca antes
Dos Pinos Dos Pinos Garnier BBDO Video-player New-pdf-icon See Details ►
2017 SILVER
Blood Equality
Gay Mens Health Crisis (GMHC) Gay Men's Health Crisis (GMHC) FCB Health Video-player New-pdf-icon See Details ►