Effie Worldwide

Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group (e.g. African-American, Asian, Hispanic, LGBT, People with Disabilities, etc).
 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 FINALIST Equality Is Allstate Allstate Insurance Company Leo Burnett/Arc Worldwide See Details ►
2013 FINALIST Juice with an Icy Swag McDonald's McDonald's Corporation Burrell Communications Group See Details ►
2013 FINALIST "The One and Only" Toyota Toyota Motor Sales USA, Inc. interTrend Communications See Details ►
2013 FINALIST A Todo, Con Todo Ram Trucks Chrysler LLC Richards/Lerma See Details ►
2013 FINALIST Better Way XOOM.com Xoom Corporation Hispanic Group See Details ►
2013 GOLD Stories to Inspire Change PFLAG Canada PFLAG Canada Draftfcb See Details ►
2013 GOLD Mi Tide Tide Procter & Gamble Conill Advertising See Details ►
2013 GOLD Sabemos que te va a encantar (We know you're going to love it). KRAFT Macaroni & Cheese Kraft CP+B See Details ►
2013 BRONZE "Away We Happened" AT&T AT&T interTrend Communications See Details ►
2012 FINALIST The Case of the Missing 10% Toyota Toyota Motor Sales USA, Inc. Conill Advertising See Details ►