Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2015 FINALIST
Keep It Clean
Tide Procter & Gamble Conill Video-player New-pdf-icon See Details ►
2015 FINALIST
Gol Gol/Civic Coupe Campaign
Honda Civic American Honda Motor Co. Orci Video-player New-pdf-icon See Details ►
2015 FINALIST
XFINITY: Nuancing the Hispanic Segment to find a new growth opportunity.
XFINITY Comcast Grupo Gallegos Video-player See Details ►
2015 FINALIST
The Proud Whopper
Burger King Burger King DAVID Video-player See Details ►
2014 GOLD
Bedtime Stories
California Milk Processor Board (CMPB) California Milk Processor Board Grupo Gallegos Video-player See Details ►
2014 SILVER
Mala Suerte in Pop Culture
Allstate Insurance Company Allstate Insurance Company Leo Burnett/Lapiz Video-player See Details ►
2014 BRONZE
"Curl Power"
Dark and Lovely Au Naturale SoftSheen-Carson Publicis Kaplan Thaler Video-player New-pdf-icon See Details ►
2014 FINALIST
The Un-Carrier
T-Mobile T-Mobile USA Conill Video-player New-pdf-icon See Details ►
2014 FINALIST
Quotes for Education
Allstate Insurance Company Allstate Insurance Company Leo Burnett/Arc Worldwide Video-player See Details ►
2013 GOLD
Sabemos que te va a encantar (We know you're going to love it).
KRAFT Macaroni & Cheese Kraft CP+B Video-player New-pdf-icon See Details ►