Effie Worldwide

Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group (e.g. African-American, Asian, Hispanic, LGBT, People with Disabilities, etc).
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2015 FINALIST XFINITY: Nuancing the Hispanic Segment to find a new growth opportunity. XFINITY Comcast Grupo Gallegos See Details ►
2015 FINALIST The Proud Whopper Burger King Burger King DAVID See Details ►
2015 GOLD Visit Mum British Airways British Airways Ogilvy & Mather See Details ►
2014 FINALIST The Un-Carrier T-Mobile T-Mobile USA Conill See Details ►
2014 FINALIST Quotes for Education Allstate Insurance Company Allstate Insurance Company Leo Burnett/Arc Worldwide See Details ►
2014 GOLD Bedtime Stories California Milk Processor Board (CMPB) California Milk Processor Board Grupo Gallegos See Details ►
2014 SILVER Mala Suerte in Pop Culture Allstate Insurance Company Allstate Insurance Company Leo Burnett/Lapiz See Details ►
2014 BRONZE "Curl Power" Dark and Lovely Au Naturale SoftSheen-Carson Publicis Kaplan Thaler See Details ►
2013 FINALIST Juice with an Icy Swag McDonald's McDonald's Corporation Burrell Communications Group See Details ►
2013 FINALIST Better Way XOOM.com Xoom Corporation Hispanic Group See Details ►