Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 GOLD
Mi Tide
Tide Procter & Gamble Conill Advertising Video-player New-pdf-icon See Details ►
2013 GOLD
Stories to Inspire Change
PFLAG Canada PFLAG Canada Draftfcb Video-player See Details ►
2013 BRONZE
"Away We Happened"
AT&T AT&T interTrend Communications Video-player See Details ►
2013 FINALIST
Better Way
XOOM.com Xoom Corporation Hispanic Group Video-player New-pdf-icon See Details ►
2013 FINALIST
A Todo, Con Todo
Ram Trucks Chrysler LLC Richards/Lerma Video-player New-pdf-icon See Details ►
2013 FINALIST
Juice with an Icy Swag
McDonald's McDonald's Corporation Burrell Communications Group Video-player See Details ►
2013 FINALIST
"The One and Only"
Toyota Toyota Motor Sales USA, Inc. interTrend Communications Video-player See Details ►
2013 FINALIST
Equality Is
Allstate Allstate Insurance Company Leo Burnett/Arc Worldwide Video-player See Details ►
2012 SILVER
"Mala Suerte" Campaign
Allstate Allstate Insurance Company Leo Burnett/Lapiz Video-player See Details ►
2012 FINALIST
Vueno Vonito Varato
Vonage Vonage The Vox Collective Video-player See Details ►