Effie Worldwide

Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group (e.g. African-American, Asian, Hispanic, LGBT, People with Disabilities, etc).
 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2004 BRONZE Rodar y Rodar Campaign (Rolling and Rolling) Uniroyal Michelin North America Erwin-Penland See Details ►
1999 GOLD As sure/true as the love of your loved ones/ Tan seguro como el amor de los suyos Dinero Seguro United States Postal Service Bravo See Details ►
1999 SILVER How the Toyota Tacoma Won the West Toyota Tacoma Toyota Motor Sales USA, Inc. Conill Advertising See Details ►
1998 GOLD Sabor A Todo Volumen Doritos Frito-Lay, Inc. Dieste Harmel & Partners See Details ►
1998 GOLD Live and Learn Hispanic Luvs Hispanic Procter & Gamble Leo Burnett USA See Details ►
1998 SILVER Miami Sin/Con Pepsi Pepsi-Cola PepsiCo Dieste Harmel & Partners See Details ►
1996 GOLD Real People Hispanic Oxford Medicare Advantage Oxford Health Plans Young & Rubicam New York See Details ►
1996 SILVER Hispanic McMoms McDonald's McDonald's Corporation Leo Burnett USA See Details ►
1996 SILVER Como Tener Un Banquero En La Familia NationsBank NationsBank Corporation Lopez Negrete Communications See Details ►
1996 BRONZE Homecoming GMC Jimmy General Motors The Wimbley Group See Details ►