Effie Worldwide

Multicultural & Lifestyle Segments

Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group (e.g. African-American, Asian, Hispanic, LGBT, People with Disabilities, etc).
 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
1996 SILVER Como Tener Un Banquero En La Familia NationsBank NationsBank Corporation Lopez Negrete Communications See Details ►
1996 BRONZE Homecoming GMC Jimmy General Motors The Wimbley Group See Details ►
1995 GOLD You Will AT&T AT&T N.W. Ayer & Partners See Details ►
1995 BRONZE Come Along With Me Barbie Mattel Toys Ogilvy & Mather See Details ►
1994 GOLD 1993 Campaign Flowers Direct Flowers Direct Keroff & Rosenberg Advertising, Inc See Details ►
1993 SILVER La Fundacion Para El Futuro. (The Foundation For the Future.) Bank One Texas Bank One Texas Ornelas and Associates See Details ►
1993 BRONZE Carlos & Ileana Secret Procter & Gamble Leo Burnett Co. See Details ►