Any effort whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   



Asian-American: Happy. Happy. Happy.

Brand: Kool-Aid
Client: Kraft General Foods Inc.
Agency: Muse Cordero Chen, Inc.
Language: English

La Fundacion Para El Futuro. (The Foundation For the Future.)

Brand: Bank One Texas
Client: Bank One Texas
Agency: Ornelas and Associates
Language: English

Carlos & Ileana

Brand: Secret
Client: Procter & Gamble
Agency: Leo Burnett Co.
Language: English

2018_na_2018_e-3357-150_hero_1 AARP 2016 Hispanic Brand Awareness Campaign
2018_na_2018_e-2910-928_hero_1 Modelo Fighting Spirit Stories
2018_na_2018_e-2533-345_hero_1 DishLATINO Sigue Haciéndola

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