Brand Experience: Live
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2020 WINNER
Think Inside the Box
The United States was losing its edge in space, and Lockheed Martin needed to help – but they couldn't attract the stellar engineers they needed. Knowing great engineers can't resist a challenge, we created "Think Inside The Box," a monolithic structure that could only be opened by solving real-world engineering problems. Of the thousands of students who attempted, Lockheed Martin identified the top 0.15% of engineering talent bright enough to solve the Box's hardest challenges, and earned engagement times 30x that of the average recruitment event in the process.
Brand:
Lockheed Martin
Client:
Lockheed Martin
Agency:
McCann New York
Language:
English
2020 WINNER
World Pride 2019
For WorldPride 2019, Mastercard had its biggest opportunity yet to deliver real change for the LGBTQIA+ community. We shone a light on the most marginalized within that community—transgender and non-binary individuals—to identify a pain point too often brushed aside. With a product innovation (True Name) and a symbol of inclusion (Acceptance Street), we offered a simple yet powerful solution. The result was a tremendously positive response within the LGBTQIA+ community and real change driven within the financial services industry.
Brand:
Mastercard
Client:
Mastercard
Agency:
McCann New York
Language:
English
2020 WINNER
Stop Traffick
Atlanta is the worst place in the US for child sex trafficking, an issue set to worsen in the run up to hosting the Super Bowl. However, child sex trafficking had fallen off people's radars and had lost its stopping power. Through the symbolism of 72 buses, representing the number of children trafficked in Georgia each year, we reframed a space associated with safety, into a symbol no one could ignore. Stop Traffick galvanized Atlantans and policy makers around this horrific issue, leading to 169 arrests before Super Bowl LIII.
Brand:
Street Grace
Client:
Street Grace
Agency:
BBDO Atlanta
Language:
English
FINALISTS
AB InBev
Victory Fridge
Skittles
Subverting the Super Bowl Spectacle
ZIPLOC
ZIPLOC - Real Superheroes
