Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.

2018 GOLD

Boost Your Voice

What do you do when you're losing the fight for attention on TV?  Fight for your audience's rights instead. This is the story of how Boost Mobile -- a scrappy, prepaid telecom brand -- used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression.  In the 2016 Presidential Election, Boost Mobile turned its storefronts into official polling places, making it easier for Black and Hispanic voices to be heard, and making it harder for Black and Hispanic millennials to overlook Boost.

• Brand: Boost Mobile
• Client: Boost Mobile
• Agency: 180LA

2018 SILVER

Gurd Your Enthusiasm

Singapore drug laws are one of the toughest on the planet. But today it’s tougher to curb curiosity for drugs amongst the youth, with a growing number of them showing more liberal views on drugs. Instead of having the authorities make a decision for the youth to say no to drugs, we did the unthinkable by letting them exercise their choice through a multisensory experience at Gurd Club, a first in Singapore. Ultimately, we reversed their enthusiasm for drugs; and turned them into anti-drugs advocates of their own accord.

• Brand: Central Narcotics Bureau
• Client: Central Narcotics Bureau
• Agency: Asatsu-DK Singapore Pte Ltd

2018 SILVER

Breaking2

Breaking2: The Quest To Break The 2-Hour Marathon Barrier was a live brand experience that sought to engage runners and popular culture with the Just Do It ethos of the Nike brand.

• Brand: Nike
• Client: Nike Inc.
• Agency: Wieden+Kennedy

FINALISTS

IBM Demo on the Dance Floor

Kellogg's Stir It Up

IBM The Cognitive Dress