Brand Experience: Live

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2020 GOLD

Stop Traffick

Atlanta is the worst place in the US for child sex trafficking, an issue set to worsen in the run up to hosting the Super Bowl. However, child sex trafficking had fallen off people's radars and had lost its stopping power. Through the symbolism of 72 buses, representing the number of children trafficked in Georgia each year, we reframed a space associated with safety, into a symbol no one could ignore. Stop Traffick galvanized Atlantans and policy makers around this horrific issue, leading to 169 arrests before Super Bowl LIII.

Brand: Street Grace
Client: Street Grace
Agency: BBDO Atlanta
Language: English

2020 SILVER

Think Inside the Box

The United States was losing its edge in space, and Lockheed Martin needed to help – but they couldn't attract the stellar engineers they needed. Knowing great engineers can't resist a challenge, we created "Think Inside The Box," a monolithic structure that could only be opened by solving real-world engineering problems. Of the thousands of students who attempted, Lockheed Martin identified the top 0.15% of engineering talent bright enough to solve the Box's hardest challenges, and earned engagement times 30x that of the average recruitment event in the process.

Brand: Lockheed Martin
Client: Lockheed Martin
Agency: McCann New York
Language: English

2020 SILVER

Bleed For The Throne

Entering its final season, Game of Thrones didn’t just want to create excitement, it wanted to channel fans’ passion for the greater good. We realized that fans’ loyalty to the show is so intense we could dare them to make extreme sacrifices to prove their devotion. A harsh winter had created a blood shortage, offering the perfect cause. We inspired hundreds of thousands of GoT fans to sacrifice theirs, filling the shortfall 13-fold, providing blood for over 100,000 operations and adding an army of first-timer donors to the donor pool.

Brand: Game of Thrones
Client: HBO
Agency: Droga5
Language: English