Brand Experience: Live

For live event brand experiences

FILTER BY:

PROGRAM

Walmart Drive-In

While people shop Walmart for ease today, an explosion of new online retailers presented a significant risk for Walmart’s future. Walmart Drive-In was a first-to-market nationwide movie experience on Walmart parking lots created to increase brand advocacy in families who shop Walmart for Everyday Low Prices. We achieved an unprecedented lift of 78 NPS points during the campaign, and 12.4B earned media impression in a 8-week period.


Brand: Walmart
Client: Walmart
Agency: Momentum Worldwide
Language: English

2020_us_2020_e-5388-734_hero_1
Video-player New-pdf-icon
Complimentary Access

Stop Traffick

Atlanta is the worst place in the US for child sex trafficking, an issue set to worsen in the run up to hosting the Super Bowl. However, child sex trafficking had fallen off people's radars and had lost its stopping power.  Through the symbolism of 72 buses, representing the number of children trafficked in Georgia each year, we reframed a space associated with safety, into a symbol no one could ignore. Stop Traffick galvanized Atlantans and policy makers around this horrific issue, leading to 169 arrests before Super Bowl LIII. 


Brand: Street Grace
Client: Street Grace
Agency: BBDO Atlanta
Language: English

Think Inside the Box

The United States was losing its edge in space, and Lockheed Martin needed to help – but they couldn't attract the stellar engineers they needed. Knowing great engineers can't resist a challenge, we created "Think Inside The Box," a monolithic structure that could only be opened by solving real-world engineering problems. Of the thousands of students who attempted, Lockheed Martin identified the top 0.15% of engineering talent bright enough to solve the Box's hardest challenges, and earned engagement times 30x that of the average recruitment event in the process. 


Brand: Lockheed Martin
Client: Lockheed Martin
Agency: McCann New York
Language: English

2021_us_2021_e-5993-716_hero_1 Woodford Reserve Kentucky Straight Bourbon Whiskey The Best of Kentucky
2021_us_2021_e-6490-691_hero_1 Reese's Reese’s Halloween Door
2020_us_2020_e-4685-879_hero_1 AB InBev Victory Fridge
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years