Brand Experience: Live
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.
Polar Promotion Doggy
Seafood Restaurants are the main approach to beer sales in Taiwan, and every beer brand utilizes hot ladies to promote in the restaurants to create sales. Taiwan Beer broke the tradition and unprecedentedly utilized polar sled doggies to represent low temperatures and the idea that "Only 18 Days Taiwan Draft Beer is preserved at a low temperature 0-7℃ throughout the entire distribution and storage process." The doggies delivered Only 18 Days Taiwan Draft Beer in the restaurants and interacted with customers, creating an amazing outcome within the market situation and consumer habits.
Brand: Taiwan Beer
Client: Taiwan Tobacco & Liquor Corporation
Agency: Uni-Smart Advertising
Boost Your Voice
What do you do when you're losing the fight for attention on TV? Fight for your audience's rights instead. This is the story of how Boost Mobile -- a scrappy, prepaid telecom brand -- used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression. In the 2016 Presidential Election, Boost Mobile turned its storefronts into official polling places, making it easier for Black and Hispanic voices to be heard, and making it harder for Black and Hispanic millennials to overlook Boost.
Brand: Boost Mobile
Client: Boost Mobile
Gurd Your Enthusiasm
Singapore drug laws are one of the toughest on the planet. But today it’s tougher to curb curiosity for drugs amongst the youth, with a growing number of them showing more liberal views on drugs. Instead of having the authorities make a decision for the youth to say no to drugs, we did the unthinkable by letting them exercise their choice through a multisensory experience at Gurd Club, a first in Singapore. Ultimately, we reversed their enthusiasm for drugs; and turned them into anti-drugs advocates of their own accord.
Brand: Central Narcotics Bureau
Client: Central Narcotics Bureau
Agency: Asatsu-DK Singapore Pte Ltd