Brand Experience: Live

For live event brand experiences



How Microsoft Created a Search Engine for a New Generation

Jay-Z Decoded was an innovative way to help Microsofts search engine Bing create competitive advantage over its much more established and outsized rival, Google. Bing needed to increase usage and position itself as a modern choice to a younger audience that was key to growing market share, but is highly suspect of advertising and product claims. We created a strategy that used demonstration of Bing products against a big canvas in cultural to achieve a real, quantifiable gain against Google and relevancy in the market.

Brand: Bing
Client: Microsoft
Agency: Droga5
Language: English

Starbucks 'Sparks'

In 2007, Starbucks - the company who had literally changed the way a nation thought of, spoke about and drank coffee - was facing its biggest-ever threat. With stalled sales, a falling stock price and a weakened brand image, Starbucks needed renewed meaning in a fast changing world. Using its size for good, we wanted to amplify Starbucks' role in the community, by "sparking" community action. Five "sparks" were created that resulted in significantly increased key brand measures and extremely successful consumer engagement.

Brand: Starbucks Coffee Company
Client: Starbucks Coffee Company
Agency: BBDO New York
Language: English

Gatorade Replay

It almost sounds like blasphemy, but Gatorade wasn't looking to improve sales or gain a percentage increase in product awareness. They were after all the No. 1 sports drink brand for 43 straight years. In an effort to reignite the athletic spark both in Gatorade and in those who drank it, Gatorade created the ultimate product demonstration. REPLAY was a brand experience that lasted 3 months, as Gatorade gave one of the nation's most heated rivals the chance to replay the biggest game of their lives, 15 years later.

Brand: Gatorade
Client: Gatorade
Agency: TBWA\Chiat\Day
Language: English

2020_us_2020_e-4685-879_hero_1 AB InBev Victory Fridge
2020_us_2020_e-4768-231_hero_1 Skittles Subverting the Super Bowl Spectacle
2019_us_2019_e-3499-266_hero_1 ZIPLOC ZIPLOC - Real Superheroes

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