Brand Experience: Live
For live event brand experiences
Bleed For The Throne
Entering its final season, Game of Thrones didn’t just want to create excitement, it wanted to channel fans’ passion for the greater good. We realized that fans’ loyalty to the show is so intense we could dare them to make extreme sacrifices to prove their devotion. A harsh winter had created a blood shortage, offering the perfect cause. We inspired hundreds of thousands of GoT fans to sacrifice theirs, filling the shortfall 13-fold, providing blood for over 100,000 operations and adding an army of first-timer donors to the donor pool.
Brand: Game of Thrones
World Pride 2019
For WorldPride 2019, Mastercard had its biggest opportunity yet to deliver real change for the LGBTQIA+ community. We shone a light on the most marginalized within that community—transgender and non-binary individuals—to identify a pain point too often brushed aside. With a product innovation (True Name) and a symbol of inclusion (Acceptance Street), we offered a simple yet powerful solution. The result was a tremendously positive response within the LGBTQIA+ community and real change driven within the financial services industry.
Agency: McCann New York
National Down Syndrome Society, C21 Dinner
People with DS are among the most discriminated groups in the US, held back by multiple laws that prevent them from living independent lives. As a result, NDSS functions as a human rights organization with a mission to create change through legislation and advocacy. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.
Brand: National Down Syndrome Society
Client: National Down Syndrome Society
Agency: Saatchi & Saatchi New York