Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.

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Boost Your Voice

What do you do when you're losing the fight for attention on TV?  Fight for your audience's rights instead. This is the story of how Boost Mobile -- a scrappy, prepaid telecom brand -- used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression.  In the 2016 Presidential Election, Boost Mobile turned its storefronts into official polling places, making it easier for Black and Hispanic voices to be heard, and making it harder for Black and Hispanic millennials to overlook Boost.


Brand: Boost Mobile
Client: Boost Mobile
Agency: 180LA

Gurd Your Enthusiasm

Singapore drug laws are one of the toughest on the planet. But today it’s tougher to curb curiosity for drugs amongst the youth, with a growing number of them showing more liberal views on drugs. Instead of having the authorities make a decision for the youth to say no to drugs, we did the unthinkable by letting them exercise their choice through a multisensory experience at Gurd Club, a first in Singapore. Ultimately, we reversed their enthusiasm for drugs; and turned them into anti-drugs advocates of their own accord.


Brand: Central Narcotics Bureau
Client: Central Narcotics Bureau
Agency: Asatsu-DK Singapore Pte Ltd

Anti-compote from anti-granny

This case shows how the Garage brand managed to launch the novelty, Garage Granny’s Anti-compote, protected from competitor copies, and recruit the young audience to its consumer profile.


Brand: S&R Garage
Client: Carlsberg Ukraine
Agency: THINKMcCANN

2019_us_2019_e-3499-266_hero_1 ZIPLOC ZIPLOC - Real Superheroes
2019_us_2019_e-3949-049_hero_1 Pantene Pantene Gold Series Tour
2019_us_2019_e-4035-814_hero_1 Chick-fil-A Rivalry Restaurant
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