Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.



Durnev watches stories (how it all began)

To convey the essence of the brand, “Reveal your wild nature”, we decided to combine all the trends, formats, and activities that are currently popular among the brand's TA: bloggers, Versus battles, cosplay, video games and hate watching. In the center of communication, there was a promotional website styled like a fighting game, where we published the videos with our two heroes, wildDurnev and wildMurafa. For a month, users came up with challenges for them–of any degree of strangeness, complexity, and improbability. Every week, each hero got one task from the list made by the TA. The “Durnev watches stories” meme appeared during our project and instantly turned into a popular YouTube show.

Brand: Lion
Client: Nestle Ukraine
Agency: Havas Digital Kyiv

A bike that got people to experience national pride - The Nation's Bike.

Brand: Bajaj Motorcycles
Client: Bajaj Auto Limited
Agency: The Leo Group India

Tuenti Farra

Brand: Tuenti
Client: Otecel S.A.
Agency: SG Promo

2019_us_2019_e-3499-266_hero_1 ZIPLOC ZIPLOC - Real Superheroes
2019_us_2019_e-3949-049_hero_1 Pantene Pantene Gold Series Tour
2019_us_2019_e-4035-814_hero_1 Chick-fil-A Rivalry Restaurant

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