Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.

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Snap Counsellors - Tackling teen relationship abuse on Snapchat in a world of Tinder dates


Brand: Love Doctor
Client: LoveDoctor.in
Agency: TBWA\India

Play Woodstock Challenge

Campaign which turned 3-day festival into a mass 3-month long movement. Unconventional event idea enabled thousands of people from all over the country to get in touch with the brand in unique, real-life and virtual ways. First in Poland user-generated event connected offline and online worlds to let those, who could not attend the event feel it's atmosphere and make PLAY the most recognisable brand during the festival.


Brand: Play
Client: Play
Agency: Plej

Aadat Badlo. Bharat Badlo.


Brand: Unilever
Client: Hindustan Unilever Limited
Agency: MullenLowe Lintas Group, India

2019_us_2019_e-3499-266_hero_1 ZIPLOC ZIPLOC - Real Superheroes
2019_co_2019_e-393-631_hero_1 Satrbucks El Valiente Que Invitó A Un Café
2019_us_2019_e-3949-049_hero_1 Pantene Pantene Gold Series Tour
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To browse winners in this category from previous years