Brand Experience: AR/VR/Digital

For augmented/virtual reality/digital brand experiences

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In Our Boots 360 VR Experience

In 2018, the U.S. Army missed its recruitment goals for the first time in over a decade. What looked like a simple decline in recruitment due to cultural headwinds was actually much deeper. We had a trust issue with the very people we needed to recruit. In Our Boots earned back the trust of skeptical young Americans by turning them into a Soldier through a 360 VR Experience. At a moment in history when young Americans didn’t trust the Army, an unprecedented amount came knocking on our doors.


Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York
Language: English

White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.


Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York
Language: English

Gift-o-rater

Christmas campaigns are tough, simply because it’s traditional and predictable. Heineken wanted to subvert the cliché of Christmas gifting and turn on a surprise – for all. “All I want for Christmas is Heineken” is a clever campaign that subverts a seasonal phenomenon – cringeworthy holiday-gifting - to create surprise and customer affinity, thus driving sales and engaging more consumers than any conventional beer campaign.


Brand: Heineken
Client: Heineken - Asia Pacific Breweries Singapore
Agency: DDB Group Singapore
Language: English

2020_us_2020_e-4772-170_hero_1 Baskin-Robbins Using Nostalgia to Reinvigorate an Iconic Brand
2019_us_2019_e-4160-385_hero_1 IBM How an 'Outage' Turned IBM from Humdrum to Hero
2019_us_2019_e-4286-000_hero_1 Living Wine Labels Living Wine Labels
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