Brand Experience: Virtual/360
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through virtual/360 experiences should be entered.
Choose What You Love
In a saturated credit card market, HSBC’s challenge was to cut through the clutter by striking a resonant chord with the targeted audience. Our strategy revolved around championing personalisation through an engaging digital experience, and exploring a fresh medium that talks to customers’ emotions: music. “Choose what you love” leverages a quiz and real-time data to create 16,000 permutations, a truly unique music video that reveals the perfect card for each user. The campaign, deployed across multiple platforms for three months, over performed the target with +63% in application.
Client: HSBC Bank (Singapore) Limited
Agency: J. Walter Thompson Singapore
Small business - big deal
Oschadbank is the oldest bank in Ukraine. By 2014, 95% of assets were large businesses loans, which generated bad debts and losses. Oschadbank wants to increase loan portfolio through SMEs. How "municipal" bank can become relevant to entrepreneurs, if there are no product advantages? Insight: Entrepreneurs are looking not for banks, but for business support. Solution: Build a category. Oschadbank creates SME support program “Build yours”. Results: Loan portfolio growth by UAH 1.7 billion due to new SMEs. Second place in "SME Loans" according to "50 leading Ukrainian banks" rating.
Brand: Oschadbank. Build yours