Brand Experience: AR/VR/Digital

For augmented/virtual reality/digital brand experiences

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White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.


Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York
Language: English

Gift-o-rater

Christmas campaigns are tough, simply because it’s traditional and predictable. Heineken wanted to subvert the cliché of Christmas gifting and turn on a surprise – for all. “All I want for Christmas is Heineken” is a clever campaign that subverts a seasonal phenomenon – cringeworthy holiday-gifting - to create surprise and customer affinity, thus driving sales and engaging more consumers than any conventional beer campaign.


Brand: Heineken
Client: Heineken - Asia Pacific Breweries Singapore
Agency: DDB Group Singapore
Language: English

Choose What You Love

In a saturated credit card market, HSBC’s challenge was to cut through the clutter by striking a resonant chord with the targeted audience. Our strategy revolved around championing personalisation through an engaging digital experience, and exploring a fresh medium that talks to customers’ emotions: music. “Choose what you love” leverages a quiz and real-time data to create 16,000 permutations, a truly unique music video that reveals the perfect card for each user. The campaign, deployed across multiple platforms for three months, over performed the target with +63% in application.


Brand: HSBC
Client: HSBC Bank (Singapore) Limited
Agency: J. Walter Thompson Singapore
Language: English

2021_us_2021_e-5804-991_hero_1 TodaysMilitary.com Challenging the Cyber Talent of Tomorrow
2021_us_2021_e-6217-377_hero_1 Trolli Trolli Deliciously Dark Escape
2021_us_2021_e-6334-967_hero_1 Doritos Cool Ranch
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