Brand Experience: AR/VR/Digital

For augmented/virtual reality/digital brand experiences

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Choose What You Love

In a saturated credit card market, HSBC’s challenge was to cut through the clutter by striking a resonant chord with the targeted audience. Our strategy revolved around championing personalisation through an engaging digital experience, and exploring a fresh medium that talks to customers’ emotions: music. “Choose what you love” leverages a quiz and real-time data to create 16,000 permutations, a truly unique music video that reveals the perfect card for each user. The campaign, deployed across multiple platforms for three months, over performed the target with +63% in application.


Brand: HSBC
Client: HSBC Bank (Singapore) Limited
Agency: J. Walter Thompson Singapore
Language: English

GUESTHOUSE FRANCE


Brand: Korean Air
Client: Korean Air
Agency: HS Ad
Language: Korean

India's First Open Network


Brand: Airtel
Client: Bharti Airtel Ltd.
Agency: Taproot
Language: English

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2019_us_2019_e-4160-385_hero_1 IBM How an 'Outage' Turned IBM from Humdrum to Hero
2019_us_2019_e-4286-000_hero_1 Living Wine Labels Living Wine Labels
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