Brand Experience: AR/VR/Digital

For augmented/virtual reality/digital brand experiences



HDFC Life Memories For Life

Brand: HDFC Life
Client: HDFC Standard Life Insurance Co. Ltd.
Agency: The Leo Group India
Language: English


How to make Generation Z, which is deceit- and traditional marketing- resistant, relate to a brand? Play came up with #GamersGonnaPlay communication platform, which embraced developed communication with leading gaming influencers, participation in the biggest e-sport events, dedicated product offer and engaging activation. The whole media and content eco-system created around gamers’ world opened the possibility of building relations on unprecedented level. Activities led on marketing- undeveloped area contributed to a meaningful increase of the most important parameters, and most importantly, increased sale.

Brand: Play
Client: Play
Agency: MediaCom Warsaw
Language: Polish

The paper gram challenges the real gram

Brand: LG PC GRAM15
Client: LG Electronics
Agency: Directorscompany
Language: Korean

2021_us_2021_e-5804-991_hero_1 Challenging the Cyber Talent of Tomorrow
2021_us_2021_e-6217-377_hero_1 Trolli Trolli Deliciously Dark Escape
2021_us_2021_e-6334-967_hero_1 Doritos Cool Ranch

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