Brand Experience: Virtual/360
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through virtual/360 experiences should be entered.
Sweetheart, move away from the cash desk!
Our campaign solves a complex and very relevant task – bring consumers from offline to online. In fact, this means scrapping the habit of buying bus tickets at the ticket office and developing trust to buying tickets online. The problem is that bus tickets aren't household appliances or clothes (after all, Ukrainians have already been taught how to make such purchases on the Internet). Being the absolute leader in its segment, Busfor company came out with communication, moving forward the whole ticket E-commerce. Thus, "more purchases of bus tickets online" in our case turned into "more purchases of bus tickets on busfor.ua".