Brand Experience: Virtual/360
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through virtual/360 experiences should be entered.
L-l-l-light effort with Le-le-le-Boutique
In situation of quick growth of the new marketplace format and thwarting of e-commerce market expansion in fashion segment Leboutique outdone the numbers of successful 2016 year and secured the financing of large-scale business transformation for 2017.
Domestos – The Expert of Cleanliness
While consumers switched to cheaper cleaning products, we reminded the housewives how important safety and convenience in everyday life are. We did it with the help of a project, which is popular among our target audience. The category of cleaning products is not the most suitable product for integration into TV shows. Nevertheless, we were able to find such a show, through which we are not just simply integrate our product, but also build the brand image as an expert of purity.
Client: Unilever Ukraine
The 2013 holiday season wasnt great for UPS. The combination of bad weather and last-minute e-commerce orders pushed the network past its limits. The public wasnt pleased, and took to social media to vent their dissatisfaction. In 2014, we needed to build up goodwill, and regain our position as a source of holiday cheer. We solicited holiday wishes from around the country, and granted them some big, some small, some truly magical. Social sentiment shifted to positive, and one very special wish went viral, garnering 45 million views!
Agency: Ogilvy & Mather