Brand Experience: AR/VR/Digital
For augmented/virtual reality/digital brand experiences
A Boy And His Atom
IBM is one of the worlds largest brands, but one the public scarcely encounters. To reverse falling awareness figures we turned IBM PhD nanophysicists into animators to create A Boy & His Atom, a film made from individual atoms. The film and its surrounding experience won a Guinness World Record, a Gold Cannes Lion, and the hearts of millions of viewers. It became IBMs most viewed piece of content ever, reversing long term awareness declines to drive profound business value. All for less than the price of just producing a single TV commercial.
Agency: Ogilvy & Mather
"The Man Your Man Could Smell Like" Responds to the Internet
How could Old Spice leverage "The Man Your Man Could Smell Like" to engage with people on a more intimate level? The result was the "Response" campaign, an experiment in real-time branding in which "The Man Your Man Could Smell Like" recorded 186 personalized YouTube messages. The work became one of the most popular interactive efforts in history and changed the way brands interact with their fans. What's more, the work boosted the bottom line with record results, as sales of Old Spice body wash doubled from the previous year.
Brand: Old Spice
Client: Procter & Gamble
Only in a Woman's World
With research showing women increasingly avoiding the chip aisle, Frito-Lay set out to reconnect with female consumers. The web-based 'Only In A Woman's World' comedy series engaged consumers beyond traditional advertising delivering content that embraced the quirks and idiosyncrasies that truly make women who they are. This series forged new tight-knit relationships with female consumers that have them reconsidering Frito-Lay products altogether.
Brand: Frito-Lay Women's Portfolio
Client: Frito-Lay North America
Agency: Juniper Park