Fast Moving Consumer Goods (FMCG)
Schweppes - Experience Says
The Schweppes 1980 Egypt launch was a groundbreaking success. For years after it enjoyed great sales, equity and awareness despite its unbalanced portfolio, unchanged packaging and periods of communication silence. In 2017 inflation forced Schweppes to raise its prices causing a drop in sales volume. We reacted with a full brand relaunch introducing a balanced portfolio, new packaging and a new communication platform.
Client: Schweppes - The Coca Cola Company
Agency: Leo Burnett Cairo
Freedom by Martyna
Over past years there were many attempts made by W.KRUK to increase sales within TG of Woman 18-34. During campaign realization, the client rejected rules established in category to radically revise consumer insights, introduce new communication strategy and conduct consistent media execution. The effect was a spectacular increase in sales of a new collection: by 196% in sales value and by 1580% in items sold year-over-year among TH. These impressive results were achieved at similar budget and increased activity of market competitors (compared to previous year).