Fast Moving Consumer Goods (FMCG)

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2022 SILVER

OUTSIDE WITH PIRINSKO

Pirinsko enters 2020 with the conviction that the brand’s natural communication offers the best protection against competitors. However, the pandemic force Pirinsko to adapt its communication in order to maintain its leadership. In this battle Pirinsko uses its strongest weapon - its connection with nature. After a period of unprecedented lockdown, Pirinsko urges people to GO OUTSIDE. With the communication platform "Outside with Pirinsko" the brand inspires and supports time spent outdoors. As a result the brand achieves record sales and increases its market shares significantly.

Brand: PIRINSKO
Client: Carlsberg Bulgaria
Agency: Noble Graphics
Language: English

2022 BRONZE

Kinder Halloween 2021

Staying true to its brand mission, enrich the parent-kid bonding moments, Kinder turned the scariest holiday into an emotional education opportunity. The Halloween Pumpkins became the Emotional Pumpkins parents and kids could carve together, while talking about emotions. While kids watched tutorials on how emotions feels and can be carved, parents were advised on how to talk to kids about them. By helping parents assess their children's emotional world while playing, Kinder became the most loved chocolate on Halloween and generated a 43% growth on Kinder Halloween range sales.

Brand: Ferrero
Client: Ferrero Romania
Agency: Publicis Romania
Language: English

2022 BRONZE

MAMOS BEER

The 2020-2021 period for Mamos Beer is not a story about regaining market share, survival and resilience against the coronavirus. It is the story of a fierce course of growth, using as fuel a strong product, a distinctive communication and a consistent investment supporting the brand. A timeless market share growth with a >20% return per year, with the growth rate of Mamos (+42,2%) vs. the market (+19.1%) being impressive, whilst at the same time all equity indicators skyrocketed (Equity + 67%, Awareness +39%, Penetration +67%).

Brand: MAMOS BEER
Client: Athenian Brewery
Agency: Soho Square Athens
Language: English