Other Products & Services

FILTER BY:

PROGRAM

2023 GOLD

Business Giants

While other telecoms actively communicate to businesses, Vivacom is passive in this segment, and its market share remains unchanged in the last 3 years. To improve its situation, Vivacom decided to approach the largest group of businesses and the backbone of our economy - small and medium enterprises. Vivacom bases its communication on indisputable economic data to give due respect to small businesses, calling them "Business Giants". By treating small business as Big Business, Vivacom has managed to increase its market share for the first time in a long time.

Brand: Vivacom
Client: Vivacom Bulgaria
Agency: Noble Graphics
Language: Bulgarian

2023 GOLD

Without anything unnecessary

Amidst an ocean of "specialty" beers, Shumensko launches a new one. But studies show that too much choice makes customers less satisfied. In order to distinguish itself, Shumensko decided not to add more to the choice of consumers, but on the contrary – to create beer and communication, without anything unnecessary –only 4 ingredients in the recipe, clean white label, direct communication and messaging. As a result, the new Shumensko surpasses the set goals and becomes the most successful new beer released by the brand.

Brand: Shumensko
Client: Carlsberg Bulgaria
Agency: Noble Graphics
Language: Bulgarian

2023 GOLD

Me Being Me, and Google Gets Me

Generation Z seeks information across multiple platforms. Knowing this, Google highlighted how it contributes to young people's routines in a unique way.With the "Me Being Me, and Google Gets Me" campaign, we showed that Google understands Gen Z's unique search style, even when using slang and mistyping, and provides reliable answers every time.The pieces spoke just like young people search, generating identification and exceeding all of our objectives in a memorable and genuine campaign for our audience.

Brand: Google
Client: Google
Agency: Wunderman Thompson
Language: English