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40% of animal species face risk of extinction today. However massive volumes of content made people indifferent to this problem. Photo Ark is a project where extinct animals come to live. Thanks to Visual Recognition technology, a truly simple action paid people’ attention to the problem and to National Geographic Channel. Number of National Geographic Channel subscriptions increased as of 10%, as 27% of subscriptions revenues were donated to National Geographic Society to support projects and investigations dedicated to saving and protecting the Earth
Brand: National Geographic Russia
Client: Fox Network Group Russia. National Geographic Channel.
Language: English, Russian