Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.
In 2016, truth had to stoke outrage to keep driving down teen smoking an on-going challenge because teens dont think or care about tobacco and its consequences. We needed a new way to tell an old story. Armed with the fact: Cats whose owners smoker are 2X likely to get cancer, we set out to make smoking a relevant issue with teens again. Our campaign successfully captured the attention of teens and drastically changed their attitudes towards smoking.
Brand: truth initiative
Client: truth initiative
With just $562K, we tapped into everyones (2nd) biggest annoyance when flying: crying babies. With a single online video, JetBlues FlyBabies turned a cause for despair into a reason for joy. For every baby that cried on our NYC to Long Beach flight, customers enjoyed 25% off a round-trip ticket, turning parental stress and shame into support and love. Launching for Mothers Day, FlyBabies sparked global conversation, earned $1.9MM in media and increased consideration among parents by 15pp to 88%.
Brand: JetBlue Airways
Client: JetBlue Airways
Agency: MullenLowe U.S.
How to turn Comfy into a store of the future
Our idea was based on the idea that the new Comfy becomes the strongest competitor for itself. For us, the only way to achieve success is to be a little better than yesterday. Such a philosophy allows us not to limit ourselves to communication only about prices. We say that we try to be better in everything than we were yesterday.
Agency: Banda Agency