Disease Awareness & Education: Charitable/Research Funding
This category recognizes efforts dedicated to generating funding/donations/support for research, treatment and care of specific health conditions.
Closing The CPR Gender-Gap with The WoManikin
When women suffer cardiac arrest, they are much less likely than men to receive effective CPR, and so much more likely to die. We identified gender-bias within CPR manikin design as a key contributing factor, and addressed it with The WoManikin, a universal, open-source attachment to give conventionally flat-chested CPR manikins breasts. We launched in National CPR Awareness week to give the issue of female CPR presence and drive awareness. The WoManikin drove huge media pick-up, is already adopted by 52 CPR training organizations, and is likely already saving lives.
Brand: The WoManikin
Client: Damn Joan
Agency: Joan Creative