Disease Awareness & Education: Charitable/Research Funding

This category recognizes efforts dedicated to generating funding/donations/support for research, treatment and care of specific health conditions.

FILTER BY:

PROGRAM

2020_he_2020_e-4842-260_hero_1
Video-player New-pdf-icon
Complimentary Access

Closing The CPR Gender-Gap with The WoManikin

When women suffer cardiac arrest, they are much less likely than men to receive effective CPR, and so much more likely to die. We identified gender-bias within CPR manikin design as a key contributing factor, and addressed it with The WoManikin, a universal, open-source attachment to give conventionally flat-chested CPR manikins breasts. We launched in National CPR Awareness week to give the issue of female CPR presence and drive awareness. The WoManikin drove huge media pick-up, is already adopted by 52 CPR training organizations, and is likely already saving lives.


Brand: The WoManikin
Client: Damn Joan
Agency: Joan Creative
Language: English

2019_he_2019_e-4090-093_hero_1 Cook County Health The Tiniest Listing
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years