Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.




Brand: Telekom
Client: Telekom Romania
Agency: Leo Burnett Romania
Language: Romanian

Superpower of Beeline TV

In 2018 Beeline launched an updated application Beeline TV. By that time competitors already actively compete in novelty, range, content quality. The task was to make the utmost subscribers to be shortly connected to our service. Analyzing current trends and global experience we realized that potential grow lies in switching users to seamless content - start at home, keep on the go. We turned people's mind saying that now even the coolest superheroes can be with you everywhere. This was clearly demonstrated by the most stubborn, bold but herewith fun superhero Deadpool.

Brand: Beeline
Client: VimpelCom PJSC
Agency: Contrapunto
Language: English, Russian

Millicano with Millionaire

Jacobs Millicano is a premium product with upscale price which markets shares have stagnated for the last two years. It takes a lot to justify that high end price and strengthen attractiveness through premium image and fine quality to ultimately turn the tide and make shares grow. First order of business is to attract and intrigue consumers, and that has been done by creating a complex campaign highlighted by a relevant celebrity, in our case – Gianluca Vacchi, a perfect choice for an image of good taste and premium quality. The results are impressive with 5,3% of market shares, 11% and 9% growth of the product premium image and high quality perception respectively.

Brand: Jacobs Millicano
Client: Jacobs Douwe Egberts Rus
Agency: Carat Russ
Language: English, Russian

2019_ca_2019_e-165-142_hero_1 Canadian Paralympic Committee The Paralympic Network
2019_ru_2019_1733_hero_1 Lipton Ice Tea Lipton Ice Tea TUSINARUSI
2019_ru_2019_1820_hero_1 Hexoral Hexoral - Sick Extinguisher #1

Filter by:
+ Add More Filters

To browse winners in this category from previous years