Commerce & Shopper

The Commerce & Shopper Effies honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process.

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The Chicken Raps


Brand: McDonald's
Client: McDonald's Lebanon
Agency: FP7 McCann Beirut
Language: English

The Big Shutdown

Saudis prefer to carry out even basic transactions in person. Upon revamping its self-service digital suite, STC needed the relaunch to be a turning point in changing customer habits and in supporting the government’s vision of a fully-digitized Saudi. On December 19th, 2018, STC closed all 220 branches in 118 cities with no prior notice and encouraged customers to go online, aided by posters that explained app usage steps and online educational videos. Doing so, STC turned reluctant, tradition-minded Saudis into modern-day e-customers and digital citizens.


Brand: Saudi Telecom Company
Client: Saudi Telecom Company
Agency: J.Walter Thompson
Language: English

Monopoly


Brand: McDonald's
Client: McDonald's
Agency: DDB
Language: English

2020_uk_2020_e-481-753_hero_1 Nestlé KITKAT KITKAT - Make a Break For It
2019_co_2019_e-309-400_hero_1 Ponqué Tajada El Juego Del Trono De Las Ventas Del Ponqué Tajada
2019_mn_2019_207_hero_1 Mastercard The Sound of Mastercard
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