Commerce & Shopper
The Commerce & Shopper Effies honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process.
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2019 BRONZE
2019 BRONZE
Master Painter Rewards
In a region where painters are still the most influential stakeholders in the paint purchase process, no brand was being able to ensure their loyalty. Enter Master Painter, the region's first loyalty programme aimed to empower painters and give them full control of their relationship with Jotun. Thanks to the launch of the new programme, painters were spending 108% more per month than before it was launched, which helped the brand increase retail sales by 5%.
Brand:
Jotun
Client:
Jotun MEIA
Agency:
Wunderman Dubai
Language:
English
FINALISTS
Nestlé KITKAT
KITKAT - Make a Break For It
Ponqué Tajada
El Juego Del Trono De Las Ventas Del Ponqué Tajada
Mastercard
The Sound of Mastercard
