Multicultural - Products

Any effort for a product whose success was dependent on effectively connecting with a specific cultural or lifestyle group, e.g.  African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.   

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY

2022 SILVER

Sounds From Home

Medalla Light Cervecera de Puerto Rico DDB Latina Puerto Rico See Details ►

2022 FINALIST

A Scientific Breakthrough: The Magic of Melanin-Rich Skin

MELÉ Unilever (Global Marketing) Anomaly NY See Details ►

2022 FINALIST

Iceman to Canton

Coors Light Molson Coors ALMA DDB. See Details ►

2021 GOLD

Color Yourself Into the World

Crayola Crayola dentsumcgarrybowen See Details ►

2021 SILVER

A New Puerto Rican Barrio

Medalla Light Cervecera de Puerto Rico DDB Latina Puerto Rico See Details ►

2021 SILVER

Redefining status for a new generation.

Crown Royal Diageo North America Anomaly See Details ►

2021 FINALIST

It Comes Naturally

SheaMoisture Unilever BBDO New York See Details ►

2020 FINALIST

Stand Up

Pepsi Co. PepsiCo Alma DDB See Details ►

2019 SILVER

Shine Your Way

Sol MillerCoors Alma DDB See Details ►

2019 BRONZE

Talking The Talk: P&G Blackish Integration

Procter & Gamble Procter & Gamble BBDO New York See Details ►