Marketing Innovation Solutions
This category awards single marketing activities or entire marketing programs. Cases may include actions or business ideas that have had an exceptionally positive impact on the market position of a brand, product or service.
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2024 SILVER
7up Strawberry Lemonade (Product & Design Innovation)
This case is about unlocking the growth for a legacy lemon & lime brand through product innovation. Faced with declining appeal among Gen-Z, we captured the evening social refreshment occasion—43% of carbonated drinks consumption moment—unrelated to meals. Positioned as modern and youth-centric, the brand disrupted the market with an innovative product, achieving 100% of the annual target in mere 3 months. Boasting a remarkable 53% repeat rate, a 3% evening-share gain, and a 5x higher purchase intent than the benchmark, this campaign combines strategy with creative excellence.
Brand:
7up
Client:
PepsiCo
Agency:
Alt Story (Pvt.) Ltd.
Language:
English
2024 SILVER
Daraz - Launching The First Complete Retail Media Outlet In Pakistan
'Daraz innovated with world-class ad tech to provide Marketing Solutions to the industry.’. Empowering advertisers to target 1st party users with 30 million users, DMS delivered unprecedented ROIs soaring 5 times above industry averages. From banners for branding, live commerce, and affiliate influencers for consideration and search ads for conversion, DMS in Pakistan’s first full suite of retail media ad stack.
Brand:
Daraz
Client:
Daraz
Agency:
Daraz
Language:
English
2024 BRONZE
Asaan Mobile Account – Apka Account, Apka Ikhtiyar
SBP’s Asaan Mobile Account campaign yielded impactful results by addressing financial exclusion that not only enhanced Pakistan’s banking population but left a positive mark on its reputation as well. In a landscape where financial inclusion was a significant challenge, the campaign strategically addressed the mission of the State Bank of Pakistan to promote financial accessibility. The outstanding results, including the opening of 5,753,459 new accounts and a shift in public perception towards digital banking directly correlate with the challenge of overcoming barriers to financial inclusion.
Brand:
State Bank of Pakistan Asaan Mobile Account
Client:
State Bank of Pakistan
Agency:
Synergy Advertising
Language:
English