Small Budgets

Local Efforts: $1 million or less
  •      
    Regional Efforts: $2 million or less
  •      
    ​National Efforts: $5 million or less

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PROGRAM

The Arrivals

The Arrivals was a total theatre of campaign orchestration. Marketing-, media-, comms. and PR strategy worked in total unison in order for the target group to experience one whole brand story. It set out to reinforce SAS’ position as a premium airline and exceeded the primary business objective: willingness-to-pay. The KPI underpinning any success in a market as saturated and competitive as commercial aviation. Results were 12% above goal in price premium, 7% above goal in positive image effects and 17% above goal in campaign liking.


Brand: SAS
Client: SAS
Agency: &Co. / NoA
Language: English

Stay Brilliant Marriott HK Rugby 7s

This is the story of how Marriott, perceived as a run-of-the-mill business hotel, sponsored Hong Kong’s most creative and drunken party weekend – the iconic Hong Kong Sevens – to shift brand perception, capture a younger audience, and sell more hotel rooms. To stem slowing growth and low brand affinity, Marriott lured rugby giant (literally), Sebastien Chabal, out of retirement to help guide fans through the weekend’s festivities. Marriott generated incremental room sales, while spending far less than the title sponsors.


Brand: Marriott
Client: Marriott International, Inc
Agency: Ogilvy Hong Kong
Language: English

The Mud Soldier

Visit Flanders launched The Mud Soldier to attract tourists back to Flanders Fields. A statue placed in London, gradually disappeared under the rain, marking the centenary of the battle of Passchendaele. The campaign reached 67 million people with € 1.1m estimated PR value. #Passchendaele100 trended worldwide. Driving exceptional 15% growth in international visitor numbers, and a 10% lift in site ticket revenue, for Flanders Fields in 2017 in a context of negativity and fear surrounding Belgium. Social media engagement doubled KPI’s including 3.9m video views with a View-Through-Rate of 38%. 


Brand: Flanders Fields
Client: Visitt Flanders
Agency: Ogilvy & Social.Lab Belgium
Language: English

2019_au_2019_070_hero_1 Selleys The Unstoppable Selleys Storm
2019_ru_2019_2503_hero_1 Lexus Lexus Instagram Hijack
2019_eu_2019_e-236-872_hero_1 MAYBELLINE SUPERSTAY Burger that won the lipstick market
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