Small Budgets

Local Efforts: $1 million or less
  •      
    Regional Efforts: $2 million or less
  •      
    ​National Efforts: $5 million or less

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PROGRAM

#MoneyCanChallenge

People like it when their good deeds are recognized by others and they hate it, when their intentions are misunderstood. So together with charity fund Tabletochki we presented people with #MoneyCanChallenge – an entertaining way to publicly state your social awareness without being criticized. By doing so we managed to gather 400K hrn for charity needs and gain 20 000 000 people coverage on zero budget.


Brand: Tabletochki
Client: Tabletochki
Agency: Leo Burnett Ukraine
Language: English

Traduoctor DUO


Brand: Condones DUO
Client: Beirsdorf Ecuador
Agency: Paradais DDB
Language: Spanish

Santa


Brand: Child Sponsorship
Client: ActionAid Hellas
Agency: McCann Worldgroup
Language: Greek

2019_au_2019_070_hero_1 Selleys The Unstoppable Selleys Storm
2019_ru_2019_2503_hero_1 Lexus Lexus Instagram Hijack
2019_eu_2019_e-236-872_hero_1 MAYBELLINE SUPERSTAY Burger that won the lipstick market
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