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2002 BRONZE

Drivers wanted.

By the mid-1990's, Volkswagen was considering going out of business in North America. But a slew of upcoming products and an emerging target audience gave us reason to give this market one last chance. With the freedom to take risks, we developed the "Drivers wanted." campaign and revolutionized the way automobile companies advertised their products. Our marketing put people in Volkswagens by depicting Volkswagens in people's lives.

Brand: Volkswagen
Client: Volkswagen of America, Inc.
Agency: Arnold Worldwide
Language: English