Brand Experience



The Big Shutdown

Saudis prefer to carry out even basic transactions in person. Upon revamping its self-service digital suite, STC needed the relaunch to be a turning point in changing customer habits and in supporting the government’s vision of a fully-digitized Saudi. On December 19th, 2018, STC closed all 220 branches in 118 cities with no prior notice and encouraged customers to go online, aided by posters that explained app usage steps and online educational videos. Doing so, STC turned reluctant, tradition-minded Saudis into modern-day e-customers and digital citizens.

Brand: Saudi Telecom Company
Client: Saudi Telecom Company
Agency: J.Walter Thompson
Language: English

The Blank Edition

Due to political infighting, Lebanon remained without a government for 6 months, pushing the economy to the brink of collapse. Politicians used the press to placate the public with excuses while being paid to do nothing. An-Nahar, a historically activist newspaper decided to shock the growingly apathetic nation into demanding the democratically-elected government fulfill their obligations. We printed a completely blank paper and encouraged readers to take control of the headlines. The Blank Edition became the best selling of the newspaper's history, and soon after Lebanon finally got its government.

Brand: An-Nahar
Client: An-Nahar
Agency: Impact BBDO
Language: English


Brand: Telekom
Client: Telekom Romania
Agency: Leo Burnett Romania
Language: Romanian

2019_de_2019_e-205-016_hero_1 BVG Frauenticket Mind the Gap
2019_eu_2019_e-195-160_hero_1 Jaguar The Pace: The World’s Most Remixed Track
2019_de_2019_e-190-689_hero_1 Festival Kommunikation ALDI Nord Deichbrand – Dein Support Act.

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