Beverages

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2023 GOLD

Forever Rungful

The campaign sets an outstanding example of effectiveness that identified a compelling insight of youth and anchored it in product truth. ‘Forever Rungful’ resonated strongly with youth, reminding them to not drown their playful side in this over-serious world, successfully driving brand relevance by tapping into a heartfelt tension. What makes it stand out is how the power of playfulness was cohesively manifested across touchpoints, driving engagement, while delivering on positive business growth. This strategic approach to creativity helped Fanta over-achieve on all targets and rekindle the brand love.

Brand: Fanta
Client: Coca Cola
Agency: Adcom Pvt. Ltd.
Language: English

2023 GOLD

Chai Chahiye

To be updated.

Brand: Lipton
Client: Lipton Pakistan Limited
Agency: Bulls Eye DDB
Language: English

2023 GOLD

Ditch The Glitch

Lipton wanted to become an integral part of Ramadan season to enhance their situation. Being relevant to the season was a key, hammering on important insight that no one pay attention to, which is the major energy glitch that people experience after Iftar as they feel heavy, providing Lipton cup of tea that allows them to Ditch the Glitch and give the day a second chance. Which led to +33% value growth in March & 49% in April vs 2022, 11% above target, grow market share increased by 17%.

Brand: Lipton
Client: Lipton Tea and Influsions
Agency: PHD Egypt
Language: English