Business-to-Business - Products
This category is for marketing efforts from businesses targeting other businesses for any type of product and from any markeplace segment.
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PROGRAM
2020 WINNER
Ticket of Terror
Ticket of Terror helped challenger-brand Eaton refill their marketing funnel for power management products, by reaching more new leads than ever despite a stagnant media budget. For IT professionals, more technology means more problems to fix and less time to plan ahead. Eaton’s products prevent tech problems, but IT pros are too busy to care and too jaded to believe. “Ticket of Terror” broke this cycle by comically dramatizing IT headaches and Eaton solutions in a digital game that beat all brand benchmarks making it Eaton's most successful promotion ever.
Brand:
Eaton Power Quality
Client:
Eaton Power Quality
Agency:
Jack Morton Worldwide
Language:
English
FINALISTS
Mastercard
Female Small Business
