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Back-to-School Essentials

Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life, and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.


Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English

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