Small Budgets - Non-Profit

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

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Be a Masshole, Not an Asshole

Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender rights? You just tell them to be themselves.  Redefining the term “Masshole” as the champion of civil liberties, our $11K social film reminded Massachusetts citizens, especially men, that only a real asshole would deny rights to their neighbors. “Be a Masshole, Not an Asshole” increased conversation and advocacy among unlikely audiences, helping uphold transgender rights during the 2018 midterm elections.


Brand: Yes on 3 Coalition
Client: MullenLowe U.S.
Agency: MullenLowe U.S.
Language: English

Gracie

There’s no greater deterrent than getting caught red-handed, but with limited volunteers, Street Grace couldn’t intercept more child sex buyers seeking to arrange services via text messages. We created Gracie, an artificially intelligent chatbot that intercepts and fools sexual predators into thinking a real child is being sold for sex. Over the first five months of Gracie's launch, she doubled the number of intercepts, while also creating the single biggest verifiable study on sex trafficking.


Brand: Street Grace
Client: Street Grace
Agency: BBDO Atlanta
Language: English

Stop Traffick

Atlanta is the worst place in the US for child sex trafficking, an issue set to worsen in the run up to hosting the Super Bowl. However, child sex trafficking had fallen off people's radars and had lost its stopping power.  Through the symbolism of 72 buses, representing the number of children trafficked in Georgia each year, we reframed a space associated with safety, into a symbol no one could ignore. Stop Traffick galvanized Atlantans and policy makers around this horrific issue, leading to 169 arrests before Super Bowl LIII. 


Brand: Street Grace
Client: Street Grace
Agency: BBDO Atlanta
Language: English

2020_us_2020_e-4899-311_hero_1 The WoManikin Closing The CPR Gender-Gap with The WoManikin
2020_us_2020_e-5079-377_hero_1 American Student Assistance (ASA) The Future Network: Helping Gen Z Bridge Passions and Careers
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